Visual recognition system for brand design and logo design

start time:2020-12-11 07:44:57

In the era of brand concept, the importance of brand to enterprises is beyond doubt. However, the blind pursuit of some enterprises leads to the brand of most enterprises is just a flash in the pan. In addition to blind pursuit, there are also some reasons for brand failure. Such as late start, weak foundation, lack of experience and other reasons. However, the most important reason is that there are mistakes in understanding and operation in the process of brand building.

First, the understanding of brand concept is not enough, which is divorced from the essence of brand. Nowadays, many small and medium-sized enterprises pay more and more attention to brand and brand planning, but few people really understand its exact connotation. In fact, brand represents the commitment of enterprises to consumers, and is a kind of trust and affirmation of consumers to enterprises. Many small and medium-sized enterprises can not correctly understand the meaning of brand, resulting in unclear brand image, lack of core value and overall planning of brand construction, thus damaging brand image and weakening brand equity.

Visual recognition image system for brand design and logo design
Second, misunderstanding of brand. Enterprises lack of brand awareness, lack of competition between enterprises, and do not regard brand as a valuable intangible product that affects the long-term competitiveness of enterprises. The backwardness of this kind of concept and market consciousness is often more terrible than the backwardness of products.

Third, exaggerate the function of brand and blur the carrier of brand. The role of brands goes without saying. However, small and medium-sized enterprises have misunderstandings in the role of brand, exaggerate the role of brand in purchasing behavior, ignore practical brand planning and brand design, and lack excellent product quality and after-sales service.

Fourth, it pays too much attention to product production and ignores brand building. Small and medium-sized enterprises in business, often think that brand is the product. In fact, brand is not just about products. Small and medium-sized enterprises should understand that product competition and brand competition are completely different, and the significance of brand to consumers is far greater than the product itself. A product has a market, but it doesn't mean a strong brand.

VI design, brand design and logo design now play an important role in the development of enterprises, but what role do they play in the development of enterprises?
What role does brand design and logo design play in the development of enterprises? Firstly, VI design is a visual identification image system, which is the most influential part of CIS system. It is the most effective way to spread business philosophy, establish enterprise reputation and shape enterprise image. He plays the most important role in the enterprise, ensuring the independence and irreplaceable of the enterprise in the economic activities, clarifying the market positioning of the enterprise, conveying the enterprise culture and business philosophy, and displaying it in front of people with the effect of visual image, so as to produce attention and memory.
Secondly, brand design is a brand process of an enterprise or product, which makes it different from other enterprise products. Brand is an important part of the intangible assets of an enterprise and an irreplaceable competitiveness of the enterprise. However, brand design is the premise of brand construction, so it plays a decisive role in the development of enterprise brand.

Finally, logo design, or logo design, is a special symbol and trademark used to indicate things. It is simple, obvious, easy to identify the image or text for intuitive language, become logo design. Logo design has become an essential link in the development of enterprises, which completely exceeds the influence of VI design and brand design on enterprises, and has become the first design goal of enterprises.

With the increasingly fierce market economy, enterprises have also accelerated the development of VI design, brand design and logo design in enterprises, because the wireless business opportunities behind them are immeasurable.
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