Brand transformation of automobile industry

start time:2020-10-13 07:18:44

Brand transformation of automobile industry

The global new car market has been difficult since the impact of the 2008 recession, many dealers have been forced to make significant spending cuts and consumers have insufficient purchasing power for new cars because there is little confidence. Fortunately, the market has resumed growth and the market forecast is positive.
However, the market environment has changed. The establishment of automobile brands faces higher expectations from the competition of consumers and additional new brands. At the same time, dealers are faced with the demand and determination to get a good deal of smart consumers, without brand loyalty. This makes brands more important than ever, as car makers seek to differentiate from competitors in the minds of consumers. However, the experience of operating a unified brand in the international network exhibition hall is a complex project, and logistics needs to be extended in thousands of locations. For consumers, automobile brand seems to be a brand. However, no matter where it comes from, in reality, it is a complex distribution model made by multiple stakeholders for different focuses.
This situation will lead to conflicts among these stakeholders, the cost of remodeling the exhibition hall, the pace of reform, the attitude of different customers in different regions, and the lack of support for brand experience. SUNRAIN has successfully implanted a new brand of identity management for the world's major automobile brands. We believe there are five key areas to focus on in order to deliver a successful and mutually beneficial brand transition. These are:

1. Finance.
2. Communication.
3. Reporting tools.
4. Local market experience.
5. The brand is deeply embedded in professional knowledge.